Youtube Strategist
About the Role
We are looking for a Youtube strategist. You will primarily be working on our 1.3+ Million subscriber Youtube channel and channels for our clients.
Type: Full-time
Location: Remote or In-Person
About Us
Hi, we’re Mike and Matty and we're the founders of Koi Media, a creative agency focused on content that helps brands grow their audience on YouTube. We partner with a select group of education-based, research-backed creators and brands that are transforming their industries.
We've built our own channel to over 1.3 million subscribers, and now we're looking for a talented creatives who can help us maintain that standard, across our own content and for the clients we work with.
What You'll Actually Be Doing
Channel growth strategy. Developing and executing YouTube growth strategies for education-based clients — from positioning and content pillars to publishing cadence and long-term channel direction.
Research and analysis. Researching trends, audience behavior, and competitor performance to inform content decisions. You know how to find what the data is telling you and turn it into a clear direction.
Creative collaboration. Working directly with creators on video concepts, titles, thumbnails, and hooks. You understand that strategy without execution is just theory — you stay close to the content.
Performance reporting. Analyzing channel performance and translating numbers into actionable recommendations. You can tell the difference between a blip and a trend.
Weekly alignment sync. Attending regular meetings with the founders and creative team to review performance, align on priorities, and push the strategy forward.
Requirements and Expectations
Proven YouTube growth track record. You've grown YouTube channels with demonstrable results, ideally in education or thought leadership niches. You know what levers to pull and why.
Research and analytical mindset. You can go deep on audience behavior, search trends, and competitor positioning — and come back with a clear point of view, not just data.
Strategic storyteller. You understand the balance between data-driven strategy and compelling content. Numbers inform you; they don't replace your judgment.
Clear and confident communicator. You can present ideas, defend them, and take feedback without losing the thread. You write and speak with clarity.
Reliable and self-managed. Deadlines met, recommendations delivered on time, and follow-through consistent. You don't need to be chased.
What We Offer
Impact. Your work will be seen by millions and have a direct role in changing the lives of hundreds of thousands of loyal subscribers. Every video you touch shapes the next era of the brand.
Ownership. You'll own the editing function with real creative authority, building your vision alongside the team.
Growth. You'll be working at the intersection of content, strategy, and education with access to data, AI tooling, and a brand that opens doors.
Get familiar with our content
Before applying, spend time watching videos on the channel. Understanding the content direction, audience, and tone is one of the first things we'll look for in your application.
Watch @mikeandmatty on YouTube: https://www.youtube.com/@mikeandmatty
We read every application personally.
Fill out the application form below. If we'd like to move forward, we'll be in touch within 2-3 days of your submission.